Wanna know our secret? It's the marination process.
We marinate our meats in all natural herbs, spices, and fresh vegetables for an entire day before we even fire up the grill. This 24-hour marination process goes back generations, blending together all natural ingredients with a touch of Seoul. That's all we can say or grandma wouldn't be happy!
For as long as owner and founder David Choi can remember, the bold yet traditional flavors of Korean BBQ have played an integral role in his culinary and cultural identity. Growing up in St. Louis, MO his Korean heritage always played a large part in his upbringing and for the Choi household, they took no greater joy than celebrating family events and holidays with his grandmother’s legendary Korean BBQ. Although the family recipe is only known by a select few, David always took pleasure in cooking for friends and acquaintances.
This desire to share the unfamiliar flavors of his Grandma’s Korean recipe led Choi to take the next step. In 2011 Seoul Taco hit the streets as one of the pioneers in the rapidly growing food truck scene in St. Louis, MO. The goal of Seoul Taco was to keep the same bold flavors you would find in a traditional Korean household, but serving them in a way that people from all backgrounds could enjoy. In order to do so, the Korean BBQ concept was combined with traditional Mexican dishes such as tacos, quesadillas, and bowls. However, the heart and soul of Seoul Taco still lies in those traditional Korean flavors that all starts with a lengthy marinating process.
After such enthusiastic response within a year Seoul Taco expanded to a storefront in the heart of the most vibrant neighborhood in St. Louis “The Delmar Loop” in 2012. With growing popularity Seoul Taco wasn’t just becoming a great food truck on the streets but began winning local awards for its unique fare by Sauce Magazine, Riverfront Times, St. Louis Magazine, and Alive Magazine. Also been noticed nationally by the Daily Meal Top 101 food truck list, Smithsonian, and the New York Post. Choi has been overwhelmed and humbled by all the positive feedback Seoul Taco has received. That has only confirmed what he’s long known to be true: There is no greater joy than to share his grandma’s recipe.